The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience. (You may notice we even sneaked a few […]
Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]
From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]
After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]
While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]
There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign: Help […]
When planning a performance ad campaign, enhancing your brand is probably not the first thing that comes to mind. Ad placement, audience profile, clicks and conversions are likely at the top of your list – and understandably so. After all, your ultimate goal is sales, and metrics like clicks and conversions are where the proverbial […]
In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]
When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]
Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future. As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]