Cyber Monday usually shadows Black Friday, but that is set to change this year. A recent survey ahead of the 2020 holiday season confirms that 30% of consumers plan to shop on Cyber Monday, versus the 24% planning to shop on Black Friday. Historically, Black Friday has been driven by brick-and-mortar stores with supplemental online deals. As […]
2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]
Typically, Black Friday happens the day after Thanksgiving in the U.S., and in recent years, sales have kicked off before the turkey is even out of the oven — forcing people to choose between family and crowded malls to score the lowest prices of the year. However, we’re living through an atypical year, to say […]
As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]
Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]
Your e-commerce sales are finally starting to pick up — congratulations! But remember that this is just one milestone in your customer’s journey. The post-purchase experience is also an incredibly important phase that cannot be overlooked. In today’s increasingly competitive market, consumers face countless spending options. If you’ve already put in the effort to move […]
In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices. For media buyers, the […]