Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]
Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]
From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]
While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]
There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign: Help […]
In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]
Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future. As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]
When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]
There are a lot of moving parts to consider when planning a native ad campaign, including your publisher sites, audience targeting, budget, and creatives, to name just a few. With all these things to think about, it’s way too easy to overlook one of the most important aspects of your ad: the copy. Devoting a […]
For many businesses, lead generation is an essential part of the marketing funnel. But not all leads are the same; some are more worth pursuing than others. This begs the question: how do you know which leads to focus on, and which to deprioritize? To start with the basics, there are two levels of qualified […]