How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for. So, with such stiff competition, how […]
Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]
When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]
In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]
Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]
Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business. Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]
We’ve previously covered how to choose an ad platform, how to set up a campaign and how to carry out basic campaign optimization by reviewing the results of different cohorts of ad creatives. Now, we’ll dive into the most consequential and challenging part of campaign management: assessing performance, with a specific focus on e-commerce advertisers. […]
Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]
One of the most important aspects of ad campaigns is also one most often overlooked: ad creative and copy. Many marketing and advertising teams are stretched too thin to devote any meaningful time to the logic and strategy behind their advertisements. The result? Sub-par, uninspired ads are pumped out, which lead to sub-par, unimpressive results. […]
Your e-commerce sales are finally starting to pick up — congratulations! But remember that this is just one milestone in your customer’s journey. The post-purchase experience is also an incredibly important phase that cannot be overlooked. In today’s increasingly competitive market, consumers face countless spending options. If you’ve already put in the effort to move […]