If you’ve happened upon this blog post, it’s safe to say you have at least a passing interest in native advertising. Perhaps you’re looking for more insight into what native ads can and cannot accomplish. And more likely than not, you’ve had your own experiences online that have shaped your view of native ads – […]
We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right. Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]
Anyone who’s worked in the digital ad space knows how frequently the terms “branding” and “marketing” are thrown around – and sometimes even conflated with each other. The truth of the matter is, although branding and marketing are very different pursuits, they’re essentially two sides of the same coin. You can’t have one without the […]