The Best Landing Page Formats for Lead-Gen Campaigns
If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]
Branding vs. Marketing: How to Make Them Work Together
Anyone who’s worked in the digital ad space knows how frequently the terms “branding” and “marketing” are thrown around – and sometimes even conflated with each other. The truth of the matter is, although branding and marketing are very different pursuits, they’re essentially two sides of the same coin. You can’t have one without the […]