How To: Make a Father’s Day Campaign That Resonates

MediaGo Staff | 06/15/2021

With Father’s Day right around the corner, we thought it worthwhile to put together our e-commerce advice on this important and beloved holiday. Even though the holiday is less than a week away, there’s still a chance to get some offers up and running. In fact, a lot of people don’t do their holiday shopping until the last minute. So, let’s get right to it: here are MediaGo’s top ideas for impactful e-commerce opportunities that will resonate with people on Father’s Day.

Promotions are perhaps the easiest, most efficient way to get more traffic and make more sales on Father’s Day. No matter what your product vertical, it should be relatively straightforward to offer discounts on Father’s Day using promo codes. 

Keep it simple and everything should go smoothly. Work with your marketing team to choose which items to discount (and by how much), prepare an updated ad set highlighting your promotion, and run a new campaign on the platform(s) of your choice. With the term “Father’s Day” trending, you’re bound to see more traffic and more sales.

Father’s Day is the perfect opportunity to gently remind your previous customers that it’s that time of year again. A lot of people are extremely busy, but still very much want to celebrate Father’s Day. They might have simply forgotten that it’s right around the corner. And a reminder email (with gift suggestions) could be very well received, instead of being regarded as junk mail.

Again, we recommend you work closely with your marketing team to put together a beautiful email template that clearly mentions the holiday date, and proudly shows off your relevant products. Some of the more popular verticals during Father’s Day are clothes and electronics. However, a lot of people purchase gift cards too, so there’s a lot of flexibility.

Because Father’s Day tends to evoke very personal feelings, we suggest that you get creative and heartfelt in your advertising. Remind customers of the special bond they share with their dad, tap into childhood memories, and try to cover all different “styles” of dads as possible. Check out this great campaign from UncommonGoods for some inspiration:

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Your campaign doesn’t have to be as comprehensive as this one. But no matter what channel you’re using – be it SEM, email marketing, native ads or banners – remember to get creative and heartfelt in your messaging.

For all the people who are doing last-minute Father’s Day gift shopping, make the process easy. Clearly lay out your return policy on your website – just in case dad doesn’t completely love the gift he got. Offer free or cheap gift-wrapping options. And whenever possible, provide free expedited shipping. These small touches might seem inconsequential, but they can make all the difference to a customer who’s on the fence and in a hurry.