MediaGo Earns GDPR Compliance Validation

MediaGo Staff | 06/21/2023

AI-integrated marketing platform recognized for maintaining the highest standards of data privacy

SUNNYVALE, Calif., March 6, 2023 — MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc. This trusted, third-party validation further legitimizes MediaGo’s compliancy with data privacy regulations for partners, customers and users of the platform.

TrustArc comprehensively reviewed MediaGo’s user data and privacy protection policies and practices over several months and found through its rigorous review process that MediaGo met all the requirements to receive the GDPR validation.

“MediaGo is proud to receive TrustArc’s GDPR validation at a time when keeping data and personal information safe is paramount and a top priority,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “This renowned endorsement from the leading companies in privacy compliance and risk management serves as an additional proof point of MediaGo’s commitment to meeting the highest standards of data privacy, especially for its European customers, partners and users.”

The General Data Protection Regulation (GDPR) is designed to put the highest levels of protection around the collection and processing of personal data for people who live in and outside the European Economic Area. It must be followed by all sites that attract European visitors and places limits on what organizations can do with the personal data they collect.

TrustArc is a leading global privacy compliance and risk management company with decades of expertise and leadership in building and maturing comprehensive privacy programs and enabling continuous compliance, information governance and data security. TrustArc specifically offers privacy assurance programs for organizations that collect personal information to demonstrate their alignment with regulatory standards and expectations.