MediaGo Platform Client Case Study —— SHEIN

Background

SHEIN is a global fashion brand that operates in 224 countries and delivers quality and stylish apparel to women and men, with over 10 million users.

Challenge

SHEIN was looking to expand their reach to a differentiated audience.

Solution

With MediaGo, SHEIN partnered with Snapchat to create immersive, full-screen ad experiences to drive purchases among Millennials and Gen Z.

Results

SHEIN exceeded their original ROI goal by 20%. Compared to other channels, the cost per purchase reduced 50%, and cost per signup decreased 30%.

---

SHEIN drives 20% increase in ROI with MediaGo and Snapchat

SHEIN is a global fashion brand that operates in 224 countries and delivers quality and stylish apparel to women and men. With over 10 million users, SHEIN was looking to expand their reach to a differentiated audience.

With MediaGo, SHEIN partnered with Snapchat to create immersive, full-screen ad experiences to drive purchases among Millennials and Gen Z.

SHEIN used Snap Ad App Install ads to drive these new audiences to download the SHEIN app, using a short-form video that showcased their products as a way to entice Snapchat users to swipe up. They also leveraged Snap Lifestyle Categories to reach Snapchat users interested in fashion.

SHEIN also used Story Ads to showcase the depth of their product lines and engage with audiences that showed high levels of interest. They drew Snapchat users into their Story by using clever headlines for the title, sparking users’ curiosity and driving them to tap into the SHEIN Story in the Discover feed.

SHEIN was able to drive better performance by leveraging Snapchat’s optimization tools like Audience Insights and Goal Based Bidding. This allowed them to reach users who were most likely to convert, ultimately achieving a 50% lower cost per purchase on Snapchat versus other channels.

Thanks to a combination of various creative, targeting and bid optimizations, SHEIN ultimately achieved a 20% increase in return on investment versus their original goal. This campaign allowed them to drive purchases amongst a new audience at a cost-efficient rate, seeing a 50% lower cost per purchase and 20% lower cost per install on Snapchat versus other channels.

“Snapchat has helped us consistently expand our influence among Millennials and Gen Z. We’ve found that the dynamic, creative audience who lives on Snapchat also converts incredibly efficiently, driving a cost per purchase 50% lower than what we’re seeing on other channels and ROI 20% above our goal.”

—— SHEIN