MediaGo Platform Client Case Study —— MediaForce

Background

MediaForce is a performance-based marketing company that owns a customer acquisition ad-technology platform powered by AI and built for performance. The platform automates user acquisition on the open web by leveraging user-level predicted data. MediaForce is a group of ad-tech and product experts that help their strategic partners achieve their long term goals. The company builds, operates and promotes its own in-house lead generation websites such as Comparisons.org – a leader in the Auto Insurance lead generation vertical in the US.

Strategy

After receiving promotion materials from the customer, MediaGo’s advertising engine will recognize target users based on their preferences and the content relevance leveraging multiple algorithms, and accurately recommend native commercial content to the right users. AI technology from Baidu has been added to the recommendation logic, enabling high recommendation accuracy.

Result

Quarter over quarter double sales growth

160% ROI improvement year over year

---

“MediaGo’s platform provides great results with our smart bidder. With a focus on performance, we’ve been able to scale our activity quite quickly. We enjoy working with MediaGo’s professional team.”

—— MediaForce