MediaGo Platform Client Case Study —— Aqua Vida Media
Aqua Vida Media, a performance marketing agency, achieved a remarkable 10% boost in client revenue by leveraging MediaGo, an intelligent advertising platform under the umbrella of Baidu Global. Using MediaGo’s Smartbid technology, Aqua Vida Media maximized conversions and minimized costs for lead generation campaigns in the United States across the Medicare, solar, insurance and e-commerce industries, targeting individuals who were aged of 30 or above. This effort resulted in a 33% reduction in cost per action (CPA), which has now stabilized around the target CPA.
Background
Aqua Vida Media is a performance marketing agency that’s dedicated to delivering top-tier media buying services to the insurance, financial services, and home services industries. With its proprietary media buying strategies, technology and performance-based pricing models, it works efficiently and cost-effectively with clients to identify and reach target audiences – enabling clients to reach millions of highly qualified users while simultaneously limiting their risk.
Challenge
Aqua Vida Media aimed to maximize conversions and minimize costs for campaigns in the United States across the lead generation (Medicare, solar, insurance) and e-commerce industries, targeting individuals who were aged of 30 or above.
Solution
Aqua Vida Media chose the MediaGo ad platform to test creative materials using minimal budget. New campaigns utilized Fixbid to increase volume and control cost per action (CPA). Once Aqua Vida Media accumulated the minimum volume required, they transitioned to Smartbid to further optimize CPA.
MediaGo’s Smartbid technology uses data and deep learning algorithms to predict the likelihood of user conversions and adjusts the baseline pay accordingly. The Smartbid technology continuously adjusts to improve ad performance based on historical delivery data and real-time feedback, optimizing the return on investment (ROI).
Results
The successful partnership delivered nearly 2,500 conversions in the first two weeks, resulting in a 10% boost in client revenue. Following the implementation of MediaGo’s Smartbid technology, conversion performance significantly improved, with a 33% reduction in CPA, which has now stabilized around the target CPA.
MediaGo Delivers Cost-Efficient Conversion Boost for Aqua Vida Media
Based just outside Philadelphia, Aqua Vida Media is a performance marketing agency that leverages real-time data analytics, content creation, and highly scalable distribution partners to drive profitable customers and lead acquisition results at scale.
In an effort to increase the return on investment (ROI) for its campaigns, Aqua Vida Media set out to maximize conversions and minimize costs for its lead generation campaigns in the United States across various categories such as Medicare, solar, insurance and e-commerce, targeting individuals who were aged of 30 or above.
Aqua Vida Media selected the MediaGo ad platform to test creative materials with minimal budget, using Fixbid. Once Aqua Vida Media gained enough volume, they transitioned to Smartbid to further optimize cost per action (CPA). After establishing the ideal creative and target audience, they leveraged MediaGo’s smart bid technology to execute the optimized campaigns.
MediaGo’s smart bid technology guaranteed Aqua Vida Media had the minimum bid required to secure a display for its target audience, ultimately boosting CPA.
The successful partnership delivering close to 2,500 conversions within the first two weeks. This achievement led to a remarkable 10% boost in client revenue. Following the implementation of smart bidding, conversion performance significantly improved, with a 33% reduction in CPA, which has now stabilized around the target CPA.
“MediaGo has been a wonderful partner to Aqua Vida Media and provided us with high quality, high intent traffic at scale. We look forward to continuing our partnership for many years to come!”
—— Vijay Friedman, CEO of Aqua Vida Media