MediaGo Platform Client Case Study —— Xevio
Xevio, a collective of highly experienced native advertisers in Europe, significantly reduced its cost per lead (CPL) by 20% below its target and bettered its lead quality by 30%, when compared to competing native ad channels, in two months by leveraging MediaGo, an intelligent advertising platform under the umbrella of Baidu Global.
Using MediaGo’s Smartbid technology, Xevio generated a substantial return on ad spend (ROAS) increase. Due to the initial success of their partnership, Xevio steadily increased its budget, reaching a Q2Q growth of 245% during 2023.
Background
Xevio fosters relationships between brands, agencies, and traffic sources around the world, proving, time and time again, that the right mix of creativity, data-based decision making, and raw media buying can drive millions in last-click revenue for global brands and advertisers.
Challenge
Xevio aimed to decrease the CPL for its lead generation campaigns in industries such as solar, real estate, and heat pumps, while maintaining the high quality of the leads. Specifically, Xevio wanted to generate leads in target markets, including homeowners with families who were aged 30 or above.
Solution
Xevio chose MediaGo, an intelligent advertising platform under the umbrella of Baidu Global, to test creative materials using minimal budget and identify users that were most likely to convert, using Fixbid. After confirming the preferred creative and user type, Xevio leveraged MediaGo’s Smartbid technology to run the optimized campaigns.
MediaGo’s Smartbid technology uses data and deep learning algorithms to predict the likelihood of user conversions and adjusts the baseline pay accordingly. The Smartbid technology continuously adjusts to improve ad performance based on contextual signals in bid stream, optimizing the return on investment (ROI).
Results
The successful partnership resulted in a reduced CPL that was 20% below the target number and lower than other native ad channels. The quality of leads generated on MediaGo was on average 30% better than the competing native ad channels, generating a substantial ROAS increase. This also meant that MediaGo was the most profitable cold user acquisition platform across all ad channels. Due to the success of the partnership, budgets have steadily increased, with a 245% Q2Q growth in 2023.
MediaGo helps Xevio Significantly Reduce Cost Per Lead by Over 20% within Two Months
Xevio is a collective of the most experienced native advertisers in Europe. Based in Germany, Xevio manages million-dollar budgets across the native advertising space.
To increase the return on investment (ROI) for its campaigns, Xevio aimed to decrease the cost per lead (CPL) for its lead generation campaigns in industries such as solar, real estate, and heat pumps. Specifically, Xevio wanted to generate leads in target markets, including homeowners with families who were aged 30 or above.
Looking for a partner to best assist in this initiative, Xevio selected MediaGo, an intelligent advertising platform under the umbrella of Baidu Global, to test creative materials using minimal budget and identify users that were most likely to convert, using Fixbid. After confirming the preferred creative and user type, Xevio leveraged MediaGo’s Smartbid technology to run the optimized campaigns.
In particular, MediaGo’s Smartbid technology ensured Xevio had the minimum bid necessary to secure a display for its target audience, ultimately boosting conversion rates (CVR) and significantly reducing cost per lead (CPL).
As a result, the successful partnership resulted in a reduced CPL that was 20% below the target number. Additionally, the CPL was lower than other native ad channels which had much larger daily budgets.
“Baidu Global MediaGo has allowed us to leverage our tried and tested native advertising funnels to effectively increase scale and greatly increase lead quality. With reactive support and top-notch publishers, Baidu Global MediaGo has successfully positioned itself as a must-serve traffic source in the global native ad scene.”
——Nadim Kuttab, CEO & Co-Founder, Xevio