Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]
With ever-increasing advancements in ad targeting and filtering, marketers have more options then ever when it comes to zeroing in on their desired audience. But more options mean more decisions — each of which can give rise to new challenges. In today’s post, we’ll discuss one of the more difficult challenges that marketers and advertisers […]
How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for. So, with such stiff competition, how […]
In a recent post, we explored the key differences between native ads and social media ads, as well as how the two can complement each other as part of a multichannel marketing campaign. Today, we’ll shift to discussing the similarities and differences between native ads and banner ads. While one of the major differences between native […]
Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]
The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience. (You may notice we even sneaked a few […]
Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]
From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]
After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]
While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]