We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right. Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]
As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]
Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]
Anyone who’s worked in the digital ad space knows how frequently the terms “branding” and “marketing” are thrown around – and sometimes even conflated with each other. The truth of the matter is, although branding and marketing are very different pursuits, they’re essentially two sides of the same coin. You can’t have one without the […]
Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]
In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices. For media buyers, the […]