It should come as no surprise the COVID-19 pandemic has completely upended the advertising world. Whereas traditional offline ads such as billboards have foundered, digital ads for e-commerce products have surged. However, these broad trends don’t tell the whole story. The lockdowns resulting from COVID-19 changed peoples’ shopping habits and shifted their spending priorities. During […]
Summer is finally here. And in many parts of the US, it brings with it scorching heat and a return to normalcy from the COVID pandemic. More and more people have received both rounds of the vaccine, and more counties and states are beginning to loosen requirements for masks. Over the next few months, we’re […]
As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]
Ad fatigue. Banner blindness. At some point in their career, many advertisers will come face to face with this monster. But don’t despair! Ad fatigue can be overcome with a few strategic adjustments to your campaign. Ad fatigue tends to happen after a campaign has been running successfully for a while. Out of nowhere, you […]
How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for. So, with such stiff competition, how […]
In a recent post, we explored the key differences between native ads and social media ads, as well as how the two can complement each other as part of a multichannel marketing campaign. Today, we’ll shift to discussing the similarities and differences between native ads and banner ads. While one of the major differences between native […]
Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]
The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience. (You may notice we even sneaked a few […]
Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future. As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]
In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]