Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]
The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year. This year’s holiday shopping season is […]
2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]
As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]
If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]
With so many advertisers laser-focused on mobile inventory these days, we thought it would be prudent to review some of the pros and cons of both mobile ads and desktop ads. Smartphones and tablets are obviously playing a bigger role in people’s lives. In fact, Pew Research notes that 81% of U.S. consumers now own a smartphone, […]
Setting up a native ad campaign? We share four strategies to design and implement native ad campaigns for maximum clicks and brand awareness.