October, 2023 — MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, announced it has upgraded its Smartbid capabilities, which ultimately boost conversion rates (CVR) and significantly reduce cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display. The enhanced capabilities improves ad performance and effectiveness, saves time, […]
September, 2023 — MediaGo, a deep learning-based intelligent advertising platform from Baidu Global Business Unit, announced a partnership and integration with TheOptimizer.io, a leading campaign management platform (CMP) in the native and social advertising markets. This collaboration provides advertisers with a unified solution to streamline the oversight and management of all accounts and campaigns within […]
Upgrades our filter to be capable of identifying 40+ types of IVT September, 2023 — MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, announced a global partnership with Pixalate, the world’s leading technology cross-platform ad fraud detection and prevention, to provide advertisers high-quality traffic inventory and foster fairness and transparency in ad […]
MediaGo was recognized for its deep-learning technology SAN FRANCISCO, May 5, 2023 — MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, was named the winner of a Gold Stevie® Award in the Advertising or Campaign Management Platform category in the 21st Annual American Business Awards®. MediaGo was recognized for its deep […]
AI-integrated marketing platform recognized for maintaining the highest standards of data privacy SUNNYVALE, Calif., March 6, 2023 — MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc. This trusted, third-party validation further legitimizes MediaGo’s compliancy with data privacy […]
Leveraging Baidu’s leading AI technology, MediaGo is now one of the few advertising platforms in the open web market to offer this complete enhanced capability SAN FRANCISCO, March 22, 2023 — MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced today its latest technology update – becoming one of the few advertising platforms in […]
Collaboration Enables Advertisers Around the World to Reach New Customers Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties. Rather than requiring […]
Microsoft has penned a deal with Baidu that will enable the Chinese internet giant’s advertisers with direct access to MSN’s native desktop ad inventory. The partnership will give advertisers from around the world the opportunity to reach US consumers on MSN properties via Baidu’s MediaGo ad platform. Advertisers will be able to access native placements […]