Xevio, a collective of highly experienced native advertisers in Europe, significantly reduced its cost per lead (CPL) by 20% below its target and bettered its lead quality by 30%, when compared to competing native ad channels, in two months by leveraging MediaGo, an intelligent advertising platform under the umbrella of Baidu Global. Using MediaGo’s Smartbid […]
Aqua Vida Media, a performance marketing agency, achieved a remarkable 10% boost in client revenue by leveraging MediaGo, an intelligent advertising platform under the umbrella of Baidu Global. Using MediaGo’s Smartbid technology, Aqua Vida Media maximized conversions and minimized costs for lead generation campaigns in the United States across the Medicare, solar, insurance and e-commerce industries, targeting individuals who were aged of 30 or above. This effort resulted in a 33% reduction in cost per action (CPA), which has now stabilized around the target CPA.
Mortgage is a popular vertical for native ad campaigns – and for good reason. Finding a lender is a complex decision with many factors and a significant learning curve. Native ads in the mortgage category often drive traffic to sales pages with a lot of explanatory content to help people familiarize themselves with the entire […]
As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]
While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign. To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]
Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]
Ad fatigue. Banner blindness. At some point in their career, many advertisers will come face to face with this monster. But don’t despair! Ad fatigue can be overcome with a few strategic adjustments to your campaign. Ad fatigue tends to happen after a campaign has been running successfully for a while. Out of nowhere, you […]
Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]
Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]
With ever-increasing advancements in ad targeting and filtering, marketers have more options then ever when it comes to zeroing in on their desired audience. But more options mean more decisions — each of which can give rise to new challenges. In today’s post, we’ll discuss one of the more difficult challenges that marketers and advertisers […]