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MediaGo Staff | 01/14/2021
How To: Build Your Brand Through Native Ads

When planning a performance ad campaign, enhancing your brand is probably not the first thing that comes to mind. Ad placement, audience profile, clicks and conversions are likely at the top of your list – and understandably so. After all, your ultimate goal is sales, and metrics like clicks and conversions are where the proverbial […]

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MediaGo Staff | 10/08/2020
Branding 101: How to Tackle the Basics Like a Pro

We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right.  Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]

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