How To: Get Started With Content and Traffic Arbitrage
Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]
Tips and Advice: Top Digital Advertising Trends for 2021
2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]