Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]
With ever-increasing advancements in ad targeting and filtering, marketers have more options then ever when it comes to zeroing in on their desired audience. But more options mean more decisions — each of which can give rise to new challenges. In today’s post, we’ll discuss one of the more difficult challenges that marketers and advertisers […]
How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for. So, with such stiff competition, how […]
There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign: Help […]
When planning a performance ad campaign, enhancing your brand is probably not the first thing that comes to mind. Ad placement, audience profile, clicks and conversions are likely at the top of your list – and understandably so. After all, your ultimate goal is sales, and metrics like clicks and conversions are where the proverbial […]
In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]
When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]
In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]
When designing a digital marketing plan, you first need to consider the various touch-points that consumers encounter throughout their purchase journey. Envision a bike tire. You might be wondering, “How does digital marketing and advertising relate to bike tires?” Well, imagine that each aspect of your multichannel plan is a spoke on a bike tire, […]
For many businesses, lead generation is an essential part of the marketing funnel. But not all leads are the same; some are more worth pursuing than others. This begs the question: how do you know which leads to focus on, and which to deprioritize? To start with the basics, there are two levels of qualified […]