Background SHEIN is a global fashion brand that operates in 224 countries and delivers quality and stylish apparel to women and men, with over 10 million users. Challenge SHEIN was looking to expand their reach to a differentiated audience. Solution With MediaGo, SHEIN partnered with Snapchat to create immersive, full-screen ad experiences to drive purchases […]
After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]
2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]