Independence Day, also called “Fourth of July,” marks the anniversary of America’s Declaration of Independence from British rule. Not only is the holiday culturally significant, but it also offers a chance for family and friends to get together for good food and good company. And like most holidays, Independence Day is a huge driver of […]
It should come as no surprise the COVID-19 pandemic has completely upended the advertising world. Whereas traditional offline ads such as billboards have foundered, digital ads for e-commerce products have surged. However, these broad trends don’t tell the whole story. The lockdowns resulting from COVID-19 changed peoples’ shopping habits and shifted their spending priorities. During […]
Summer is finally here. And in many parts of the US, it brings with it scorching heat and a return to normalcy from the COVID pandemic. More and more people have received both rounds of the vaccine, and more counties and states are beginning to loosen requirements for masks. Over the next few months, we’re […]
With Father’s Day right around the corner, we thought it worthwhile to put together our e-commerce advice on this important and beloved holiday. Even though the holiday is less than a week away, there’s still a chance to get some offers up and running. In fact, a lot of people don’t do their holiday shopping […]
There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]
In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]
For new entrants into the e-commerce space, it’s easy to feel overwhelmed at first. If you’re a one-person show, you’ll be responsible for everything from choosing your domain name, to designing your logo, sourcing products, doing SEO work, setting up payment and shipping solutions, and running marketing campaigns. And of course, you’ll need to put […]
By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]
Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future. As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]
When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]