When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]
In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]
Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]
Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business. Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]
Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]
If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]