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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scoring

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 11/23/2020
How to Determine a Qualified Lead

For many businesses, lead generation is an essential part of the marketing funnel. But not all leads are the same; some are more worth pursuing than others. This begs the question: how do you know which leads to focus on, and which to deprioritize? To start with the basics, there are two levels of qualified […]

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