This isn’t our first time to explore psychological marketing hacks to help you win over more customers – far from it. In fact, this blog post marks our third foray into the topic. But make no mistake: even on our third post, there’s still quite a lot to unwrap in terms of sales and marketing psychology. Here are […]
Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]
The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience. (You may notice we even sneaked a few […]
When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]